Build. Become. Belong.
Kentucky Cabinet for Economic Development – Statewide Workforce and Business Engagement Narrative Platform
Overview
Led development of KCED’s 2026 strategy – Build. Become. Belong. The communications approach supports Kentucky’s workforce recruitment and business engagement efforts – connecting talent attraction, employer outreach and regional storytelling through coordinated messaging, a three-part video series and credential-based partner training.
Role
platform messaging development
video series direction
curriculum structure design
stakeholder engagement framework
creative coordination across partner teams
Deliverables
multi-part video storytelling series
trade show engagement and business development curriculum tracks
partner guidebooks and presentation systems
campaign ads supporting the New Kentucky Home business and talent attraction narrative
Impact
built consistent partner, workforce and employer outreach across regions
strengthened workforce and business recruitment narrative infrastructure
created scalable framework for ongoing partner engagement
This work created a shared messaging foundation that regional economic development teams could use in trade shows, business outreach and community conversations. Consistent messaging across the video series, training program and advertising helped the Cabinet ensure clarity and consistency about Kentucky’s story.