Build. Become. Belong.
Kentucky Cabinet for Economic Development – Statewide Workforce and Business Engagement Narrative Platform
Overview
Led development of KCED’s 2026 strategy – Build. Become. Belong. The communications approach supports Kentucky’s statewide workforce recruitment and business engagement efforts – connecting talent attraction, employer outreach and regional storytelling through coordinated messaging, a three-part video series and credential-based partner training.
Role
platform messaging development
video series direction
curriculum structure design
stakeholder engagement framework
creative coordination across partner teams
Deliverables
statewide workforce messaging platform
multi-part video storytelling series
trade show engagement and business development curriculum tracks
partner guidebooks and presentation systems
campaign ads supporting the New Kentucky Home statewide talent attraction narrative
Impact
aligned messaging across statewide economic development partners
supported consistent employer outreach across regions
strengthened workforce recruitment narrative infrastructure
created scalable framework for ongoing partner engagement
This work created a shared messaging foundation that regional economic development teams could use in trade shows, business outreach, and community conversations. Bringing the guidebooks, video series, and credentialing program together helped partners speak with more clarity and consistency about Kentucky’s workforce story.