Overview

Supported development of communications materials helping Jefferson County Public Schools connect students and families with career pathway opportunities across technical education and workforce training programs. The work translated complex program structures into clear, accessible messaging designed for students, educators, and community partners.

The project focused on helping audiences better understand available pathways and how those options connect to long-term employment opportunities in the region.

Role

• messaging development

• visual storytelling direction

• program communications support

• coordination with education and outreach teams

Deliverables

• career pathway communications materials

• workforce outreach content for video, web, print, out of home and digital

• partner engagement support materials

Impact

• helped clarify workforce pathway options

• supported alignment between system communications and the regional workforce

• strengthened visibility of technical education opportunities across audience