Vaping is So Not Hot Campaign

Louisville Metro Government Public Health & Wellness Department

Overview

Led creative development for a citywide youth vaping cessation and prevention campaign combining youth-targeted messaging strategy, visual identity, video storytelling and outreach materials designed for students, educators, parents and community partners.

The campaign established a flexible communications platform supporting both short-term awareness initiatives and long-term prevention programming.

Role

  • campaign identity development

  • messaging framework

  • video storytelling oversight

  • creative coordination

Deliverables

  • campaign identity system

  • video storytelling assets, including social, digital and PSAs

  • educator and partner materials

  • digital outreach graphics

Impact

  • supported coordinated youth vaping cessation and prevention outreach city-wide

  • aligned communications across schools and community partners

  • established adaptable platform for sustained public health messaging

screenshot images of teens vaping on tablet screens for for Vaping Is So Not Hot Louisville Metro Government anti-vaping campaign
screenshot images of teens vaping on tablet screens for for Vaping Is So Not Hot Louisville Metro Government anti-vaping campaign
image of booklet for Vaping Is So Not Hot Louisville Metro Government anti-vaping campaign
poster on brick wall for Vaping Is So Not Hot Louisville Metro Government anti-vaping campaign

This campaign was designed as more than a one-time awareness effort. By building a flexible, targeted youth messaging and visual platform, it gave students, parents, educators and community partners the tools they need to continue the work of vaping cessation and prevention.