Hello … I’m Brooke Griffiths.
I lead creative teams developing campaigns and storytelling that help mission-driven organizations explain their work clearly and connect with the communities they serve.
My Approach
Helping organizations communicate work that matters to people’s lives
Much of my work has been with education systems, businesses and community-focused nonprofits where the goal isn’t just visibility. It’s helping people understand opportunities, services and pathways available to them. I’ve directed creative outreach for public school districts and universities, workforce and economic development agencies – as well as organizations like Dare to Care, Maryhurst and Volunteers of America – that serve families and communities throughout the Commonwealth.
Bringing teams and strategic partners together around a shared message
I work closely with strategists, subject-matter experts, designers and photo/video teams to shape consistent communications that hold together across programs, platforms and partner organizations. The goal is always the same: give organizations tools they can keep using as their work grows.
Case Studies
The Commonwealth – Build. Become. Belong. Campaign
A statewide initiative for the Kentucky Cabinet for Economic Development, combining messaging strategy, in-house and partner training and video storytelling to support workforce and business development throughout the Commonwealth.
Louisville Metro – Vaping is So Not Hot Campaign
A citywide prevention campaign for Louisville Metro Government that brought together messaging, visual identity and outreach materials to support educators, students and community partners.
JCPS – Drive the Difference Campaign
Communications materials supporting Jefferson County Public Schools’ recruitment of bus drivers, connecting workforce needs to clear messaging across digital outreach, video and campaign materials.
KJA Brand Identity – Standing Up for All Kentuckians
A refreshed visual identity for the Kentucky Justice Association that created a consistent foundation for communications across publications, events and member outreach.
White River Alliance – One Watershed, One Voice Messaging
A regional storytelling framework that helped conservation partners translate watershed priorities into clear, accessible messages for residents, civic leaders and infrastructure stakeholders.
Client Experience
